Social Media cookies
Sometimes we pair up with social media partners such as Facebook, Yahoo and LinkedIn or with online advertising platforms such as Mindshare who drop cookies on your device when you visit our site in order to remember that you have looked at our site/expressed an interest in our products ("Third-party cookies"). This means that when you later visit these third party sites, or visit a site which has agreed to host adverts for our online advertising platform, the adverts displayed to you are more tailored to your apparent interests. If you click on these adverts they will re-direct you back to our site.
Our third-party partners may pass us information about the total number of views, shares, and click-throughs these adverts have received.
Conversion Tracking
In order to see how successfully our marketing campaigns or other website goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button on our website or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms). Unless otherwise specified the above cookies remain when you close your browser.